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The people behind the campaigns

Meet the team

Strategists, creatives, and operators — all focused on one thing: growing contractor businesses with Meta ads that book real jobs.

MS

Michael Sheridan

Founder & Performance Director

Bidding, budgets & attribution

Michael founded Conquest and runs the paid media engine. He has scaled Meta campaigns for roofing, HVAC, remodeling, and home-service brands, with one north star: cost per booked job. He oversees account architecture, budget allocation, pixel and CAPI attribution, and the weekly optimization rhythm that turns ad spend into revenue.

  • Paid media strategy and budget deployment
  • Attribution, tracking, and reporting
  • Offer and funnel economics
SB

Scott Baxter

Meta Ads Strategist

Account structure, offers & scaling

Scott builds the campaign systems that keep lead quality high while spend scales. He designs audience layering, creative testing frameworks, and offer sequencing so every contractor campaign has a clear path from test budget to full market spend. He is obsessed with finding the combination of hook, offer, and targeting that produces consistent booked jobs.

  • Campaign buildout and audience strategy
  • Creative testing roadmaps
  • Budget scaling and lead-quality optimization
BJ

Benjamin Johnston

Lead Systems Lead

CRM, speed-to-lead & follow-up

Benjamin makes sure the leads we generate actually turn into booked appointments. He designs CRM automations, instant text and call workflows, and long-term nurture sequences so no opportunity is lost. His systems give contractors a speed-to-lead advantage while keeping the sales pipeline organized.

  • CRM setup and automation
  • Speed-to-lead and follow-up workflows
  • Lead qualification and pipeline reporting

Want this team behind your next campaign?

Book a free 30-minute strategy call. We will review your current ads, your numbers, and exactly what we would change first.

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